About Us

Our Story

With shifts in the marketplace, from evolving business models to massive consolidation, C-suite executives are looking for strategic advice with practical implementation. Additionally, they are often looking to sidestep large bureaucracies in favor of quick, nimble solution providers who they can trust.

With years of experience across multiple industries and with a keen understanding of the obligations, concerns, and pressures consuming the day-to-day of senior executives, we saw that there was a way to create a new entity based on the following principles:

Strategies must clarify rather than confuse.
Ideas that can’t be implemented are merely musings.
The challenge is to identify the solutions rather than the problems.
Strong leadership requires compelling communication to the internal organization.
Being effective is better than being right.
With these thoughts in mind, we created Verum Ventus.

Experience

Before and during our Verum Ventus tenure, we have worked across many product and service categories with many of the world’s most respected companies and brands.

entertainment
technology
video-games
entertainment
financial-services
alcoholic-beverages
investment-firms
media
technology
consumer-electronics
retail
entertainment
technology
video-games
entertainment
restaurants
retail
food-beverage
entertainment
consumer-products
food-beverage
consumer-electronics
technology
airlines
travel-lodging
entertainment
media
toys
travel-lodging
technology
automotive
apparel
retail
automotive
entertainment
media
technology
automotive
consumer-products
toys
entertainment
media
technology
entertainment
technology
video-games
consumer-products
toys
restaurants
retail
food-beverage
consumer-electronics
technology
telecommunications
automotive
media
consumer-products
food-beverage
entertainment
media
apparel
retail
consumer-products
consumer-electronics
technology
telecommunications
airlines
travel-lodging
telecommunications
financial-services
technology
entertainment
entertainment
media
financial-services
retail
financial-services
media
technology

Leadership

David Messinger is the Founder & CEO of Verum Ventus. He currently serves as the Chairman and CEO of Trailer Park Group.

Messinger currently advises and/or provides growth strategies to the leadership teams of private equity firms, venture firms, entertainment companies, media companies, consulting firms, influencer agencies, and consumer companies.

Most recently, Messinger served as the global CMO of Activision Blizzard,. Previous to this role, Messinger was the Co-Head of CAA Marketing, a division of Creative Artists Agency. In this role, Messinger helped lead a practice that developed marketing strategies and award-winning original content to leverage the power of entertainment on behalf of blue-chip corporate clients such as The Coca-Cola Company, General Motors, Mattel, Southwest Airlines, Diageo, Chipotle, and Samsung.

Prior to joining CAA, Messinger worked at IAC where he led the consumer marketing efforts for Ticketmaster. Before his tenure at IAC, he worked at The Walt Disney Company in Corporate Alliances and then Corporate Brand Management. Messinger began his marketing career at marketing agency Leo Burnett Company. Among other responsibilities, he led the marketing of McDonald’s flagship product, the Big Mac.

Board Service

A.F. Gilmore (real estate development company)
Member, Board of Directors
American Advertising Federation
Member, Board of Directors; Board Chair (2016-2017)
Advertising Hall of Fame
Member, Executive Committee
The Center for Early Education
Trustee; President, Board of Trustees (2018-2024)
Trailer Park Group
Chairman & CEO